Berlin International Gaming (BIG) has announced the realization of their partnership deal with die Bayerische. From now on, die Bayerische will be the official insurance partner of BIG. The German insurance company was never doing business with an esports organization before and this will be their first deal with someone who is a part of the gaming industry. Die Bayerische has been the main shirt sponsor of TSV 1860 Munich for almost five years.
Martin Gräfer, the Member of die Bayerische’s management board, is pleased with this deal:
“We have been watching the triumphant advancement of esports in Europe with great enthusiasm for some time now. With our commitment to Berlin International Gaming, we are now taking the first step in this young, dynamic, and rapidly growing environment. It gives us immense pleasure to do this side by side with one of the absolute big players of German esports clubs. We can’t wait to go on a title hunt together with BIG and the BIG Family.”
Besides die Bayerische, Berlin International Gaming has seven other partners such as Blocksport, Backforce, and CORSAIR. It seems that BIG has become partners with some pretty influential names that it can rely on for support. Singing a deal with die Bayerische has further improved BIG’s standing in the gaming community.
Daniel Finkler, BIG’s CEO, stated:
“As a club, we are very honored to be able to accompany such a traditional insurance company as a partner in esports for the first time. The partnership is another milestone in our history and shows the relevance of the German esports market. We are looking forward to a long-term cooperation.”
Source: https://esportsinsider.com/2021/01/big-die-bayerische-partnership-2021/
