The British Columbia Lottery Corporation continues to improve its services as the Crown corporation has acquired a brand-new data provider. Genius Sports Limited, a data, technology, and commercial partner that integrates sports, betting, and media, has agreed to a multi-year partnership. The Crown is preparing for the introduction of single-sport betting in the country with this move.
The BCLC is in charge of overseeing and managing all forms of regulated gambling in British Columbia, including land-based and online casinos, lottery offerings, bingo, and sports betting. Genius Sports’ technology is used in over 150 countries around the world, offering great services to a wide range of sports fans.
Preparing for Single-Sports Betting
Genius Sports has partnered with over 400 sporting organizations around the world, including the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and PGA. The Crown agency will now have access to the company’s cutting-edge LiveData and LiveTrading brands, which will allow fans to get real-time data and precise pricing on hundreds of sporting events each year.
The new agreement with the BCLC will also include the sports company’s impressive portfolio of official data rights. The Crown corporation will then get access to the company’s data rights for the Canadian Premier League, English Premier League, Euroleague Basketball, and a variety of other international sports leagues.
Mark Locke, CEO of Genius Sports, commented on the company’s partnership with the Crown organization. According to him, the agreement demonstrates how Canada’s growing sports industry now recognizes the value of official data in protecting players while also providing entertaining and safe products to the industry’s consumers.
Mr. Locke continued his statement by claiming that the company’s products and services are powered by the quickest, most accurate, and reliable data. He believes that the company may considerably assist the BCLC and provide it a competitive advantage in fully exploring the potential of Canada’s high-potential sports betting market.
Novelty Betting
The BCLC is continuously on the move for new and improved betting offerings to offer its many gambling enthusiasts. The Crown had previously announced the odds for its Expansion Draft wagering. On PlayNow.com, gamblers can bet on who the Canucks will say goodbye to with the draft. Kole Lind, for example, has an index of 3.00/ +200 and was the team’s most preferred choice against players.
Prior to this, the Crown’s official platform offered a variety of unique wagering options, including bets on the last edition Oscars awards. Many categories winners were predicted by cinephiles, with Best Picture, Best Actor, and Best Actress gathered the most public attention and accumulated the most betting volume.
