Score Media and Gaming, or theScore as it is known in the gaming industry, has recently expanded its partner circle. The Toronto-based sports betting company has reached an agreement with Canlan Sports, a Canadian recreational sports corporation. The former will assist the latter in promoting its brand across the country as part of the agreement.

Both companies will benefit from the collaboration’s cross-promotion throughout their digital platforms as a result of the agreement. Furthermore, theScore’s products, such as the theScore Bet mobile betting app, will have a significant presence in Canlan Sports’ Canlan Sports framework of properties in Canada. The app will also take on the role of title sponsor for the adult recreational hockey league tournaments organized by the sports company.

Mutual Benefits

theScore will now also benefit from Canlan’s adult participation network, while the latter will be able to use the former’s digital media influence across Canada to promote its sports and recreational services brands. TheScore will assume sport-surface title sponsorship for its partner’s six Ontario Sports Complexes this fall, bringing the partnership to reality.

Aubrey Levy, theScore’s senior vice president of marketing, indicated that as the company’s brand launches in Ontario, the team would look into ways to engage larger audiences and build authentic connections to the brand. According to Mr. Levy, the new agreement will allow the company to develop a relationship with the province’s many sports fans and promote its offerings in a responsible manner.

Canlan Sports’ president and chief executive officer, Joey St-Aubin, has also commented on the company’s latest deal and partners.

According to Mr. St-Aubin, the company promotes a safe and officially regulated sports betting market. He also praised theScore’s leadership position in the field, saying that locals will enjoy the industry’s rapid growth.

The president and CEO claimed that the company’s momentum in the country will continue to grow as a result of the new collaboration agreement. By launching its sports brand to all sports fans in the province, the corporation will be able to improve its digital transformation, gamification, and customer experience.

Ontario’s Expansion

Ontario’s gaming industry continues to grow bigger with time. BetRegal, an online sport operator, made its debut in the province last week. The province will get access to the European company’s free-to-play platform. Players can win a variety of prizes when gambling on the website, including tickets for CFL, NHL, and NBA games, merchandise, and real-life experiences.

Online Gaming Rules Change

Last month, the province’s newest gaming entity, iGaming Ontario, was launched, and it has already made changes to the province’s rapidly growing online gaming industry’s rules. The entity has banned the Auto-Play option in online slots, giving gamers more control over their gaming experience. The speed of the spinning wheel must now be a minimum of 2.5 seconds. Multi-screen or split-screen playing is also prohibited.