Since the gambling market is an ever-changing thing, companies are in great need to constantly invent new ways to gain an advantage over their opposition, promote their products and expand their influence.

Evolution, Evoplay, and SOFTSWISS have recently changed their brands in order to improve their business. Ezugi, another well-known company, has also decided to reinvent its brand identity.

Ezugi is an exclusive developer of live dealer games, focused on creating cutting-edge gaming and retention solutions. After ten years of making its way to the top of the industry, Ezugi has finally entered a new business phase. Now the company is in a position to further underline the importance of data and innovation in the rapidly expanding and competitive iGaming market.

Ezugi has now implemented a new logo and a new slogan (“‘Smart Move”) as well. Now rebranded, Ezugi will continue to use cutting-edge innovation systems to become a unique and driving force on the market. The company will continue promoting new ideas and look for a way to enter new markets.

Besides trying to expand in the EU states like Romania, Belgium, Hungary, and Bulgaria, the company will also look forward to strengthening its reach in New Jersey and South Africa.

“We have come a long way from where we were almost 10 years ago when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds,” concluded Kfir Kugler about rebranding.