Hard Rock International has expanded its reach to London after reporting it has obtained the casino premise license from The Ritz Club.
In announcing the newest extension to its global gaming portfolio, Hard Rock declared it will now seek out and set new casino premises in London, with The Ritz Club having reported in June that it would not re-open after its March 2020 closure due to the COVID-19 pandemic and following restrictions.
Jim Allen, the Chairman of Hard Rock International, stated: “We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming, and entertainment to the birthplace of Hard Rock.”
As one of the small US casino operators, Hard Rock is pursuing an IR license in Japan, where earlier it had directed its energies on Hokkaido. After Hokkaido’s withdrawal from Japan’s IR race in November 2019, it is supposed the company has not ruled out also pursuing other locations.