Rootz, an online casino operator, has launched its third igaming brand, with Wheelz Casino striving to expand the success of Wildz and the previous year’s Caxino debut.

The Casino’s announcement, which comes beside collaboration with David Hasselhoff, aims to deliver “uncharted levels of player customisation”.

Wheelz, based on the success of the Rootz gaming platform, aims to provide seamless navigation and the procurement of real-time rewards, besides a “colourful and engaging interface.” Along with hundreds of video slot titles, the site ensures a host of dealer-dealt live streamed table games

Furthermore, to document the announcement, the company presents: “In-house smart systems comprise an essential component in Rootz’s toolkit, with their influence felt across all key areas of the business, such as AML and rewards.

“Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time.”

Moreover, coinciding with the debut is the partnership with David Hasselhoff, Baywatch and Knight Rider fame, to represent Wheelz’s brand ambassador.

By this collaboration, not only Hoff is going to become the star of a series of introductory television commercials, but also, he would be featured in his own dedicated bonus games on the site.

Lauding “pulling off a major coup in the capture of Hasselhoff,” Rootz assuredly declares a belief that “they’ve acquired arguably the biggest global star ever to represent an MGA-accredited online casino.”

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