Canadian operator True North has debuted online sports betting and casino. The operator has achieved this feat in collaboration with Pronet Gaming. True North has launched a platform truenorth.bet which includes additional Canadian niche sports such as sprint car racing, lacrosse, and Canadian boxing that are not currently served by other generic platforms.
Pronet Gaming has provided True North with the technology necessary to launch and operate its gambling platform. TrueNorth.bet is licensed by the Kahnawake Gaming Commission (KGC), the regulatory board for the Mohawk Territory of Kahnawake, Canada.
Colin McDonagh, Pronet Gaming Chief Sales Officer, said:
“As a brand, TrueNorth.bet is well-known for the quality of its offering and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market. We fought off stiff competition to secure the business, with the adaptability of our UI and UX ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”
A spokesperson at TrueNorth.bet, commented:
“We’re very pleased to have launched TrueNorth.bet with Pronet Gaming and are confident that the quality of the user experience on the platform will be second to none. Their passion for the project shone through, as did the quality and flexibility of the product, and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.”